The Real Reason my Launch Failed…

I cringe writing that, because the thing about me is I don’t believe in failure. Odd for someone who works really hard to smooth all the edges and aim for closer to perfection than I’d like to admit. If you know me it’s no secret that I can also be a tad too hard on myself and have ridiculously high expectations. And yet, I don’t believe in failure.

Because with every “failure” comes a lesson & I have always leaned closer to that truth. However, sometimes those lessons can sting a bit or even present themselves as new limiting beliefs. As in, “I’m not good at this”, “It wasn’t meant to be”, or even “Who was I to think I could…”.

I recently launched a 10-week program to help moms reduce overwhelm heading into the holidays and it flopped. Not a single person signed up. The program was written and full of useful tools. The signup page was open and ready. The stage was set, but when it came down to it,

I failed to show up.

I put the program out there with excitement and a sense of peace. I shared it on socials and in the blog and email. And then - I went silent. I didn’t say another word about it because that sneaky voice of self-doubt came in. Days after I shared about the program I joined a bootcamp that said the biggest mistake coaches make is to launch a group program because they think it’s easier to get a group at a lower price point than a single client. 

Ouch. 

It made sense and I recoiled faster than a rattler. Someone else’s voice told me I was doing it wrong. For someone who tries way too hard to do it right, that was uncomfortable. Here is what I’m leaning into going forward.

My way doesn’t have to look like everyone else's.

My blog posts don’t come out every Wednesday. They don’t follow the formula of a continued conversation. My social media posts don’t follow a script or a pretty package that a typical lead is supposed to follow. I record them while I walk so I don’t hyper focus on my hair, what to say, my expressions or the things that don’t matter.

What I put out there comes when I have something to say and something I think you’ll be able to connect with. They capture me in the moment I’m in. When I try to follow someone else’s pattern of success I overthink it - am I doing this right? Did that lead land the way it was intended? If I said this last time, I need to remember to say this next time. And so on. I know that when I show up authentically and real, it lands.

I came across this journal prompt this week and am loving it! 

Is there something in life that has reached the point that the only way to grow is to continue on without it? 

For me, this calls out a number of things, but I feel like the biggest one is not showing up fully for myself. Self-doubt. Quieting my voice and dimming my light. Here’s what I know: God created me to be different from everyone else, because He created me to be ME, and He created you to be YOU. And yet, I keep trying to be more like “you” whenever I feel the pull of doubt and wondering if I’m doing it “right”. 

So, for the final stretch of 2025 - I’m determined to show up in my own energy and rhythms. To lean into what feels true in my soul even if it doesn’t follow The Script. It might be harder creating my own path instead of taking the well-worn one everyone else is traveling down, but I’m OK with that.  

How about you? In order to continue growing into your fullest version - the YOU God created you to be - is there something you get to release and leave behind? 

Mama - I believe in your ability to do it! As the leaves begin to shed their leaves so they can rest and prepare for new growth in Spring, I think it’s time for us to take a lesson from nature and do the same. Release doesn’t have to be painful, it gets to be fun and playful. 

Is something calling your soul but you aren’t sure where to start or how it might look? I’d truly love nothing more than to have a quick call and see if my support would help you get there! And if you’re interested in reducing and releasing overwhelm over 10 weeks, check out the re: Aligned Program. While you’re there grab the free O.N.E. worksheet to get started on reducing overwhelm quickly. If any of this speaks to you or makes you think of someone who might connect with it, would you do me a favor and please share it with them? 

With much love,

Caryn